Andrew Maxman

Investing Profile

Sweet spot: $1.5M Range: $100K–$5M Fund: $500M

Imaginary Ventures thesis

Dame Natalie Massenet Co-Founder and General Partner Natalie is a seasoned brand builder with over 30 years of experience in predicting consumer trends as a journalist, entrepreneur, and investor and having envisioned and created the modern-day template for luxury digital commerce. She founded Net-A-Porter in 2000, revolutionizing luxury retail and growing it into a $1 billion business with minimal funding. The key to the business’s success was Natalie's unparalleled talent for discovering iconic brands early in their development, building strong relationships with brands and founders, and sec

Sector and stage focus

  • Seed: Retail, Consumer Health, E-commerce, Consumer Internet, Health IT, Digital Health, Health & Hospital Services, Marketplaces
  • Series A: Consumer Health, E-commerce, Retail, Health IT, Marketplaces, Health & Hospital Services, Consumer Internet, Digital Health
  • general: New York City

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