Blanche Ajarrista

Investing Profile

Sweet spot: $8M Range: $5M–$10M Fund: $180M

White Star Capital thesis

Our approach to investing We back founders building businesses that are truly differentiated across all markets. Whether with universally loved products that superscale into many regions or with uniqe business models that cannot be replicated anywhere else in the world, we believe in companies that ultimately define the global standard. We build conviction in early and venture stages through our local presence and intimate understanding of markets across North America, Europe, and Asia. As active partners, we help founders establish a definitive edge not just in their home market but also abro

Sector and stage focus

  • Series B: AI, Future of Work, Logistics, Social Commerce, Direct-to-Consumer (DTC), Payments, FinTech, SaaS, Digital Health, Health IT
  • Seed: AI, Social Commerce, Future of Work, Payments, Direct-to-Consumer (DTC), SaaS, FinTech, Logistics, Health IT, Digital Health
  • Series A: Health IT, AI, SaaS, Future of Work, Direct-to-Consumer (DTC), Payments, Social Commerce, Logistics, FinTech, Digital Health
  • general: Female Investors, Investors who invested in diverse founders, Investors who invested in female founders, London

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