John Gu

Norwest Venture Partners thesis

After Norwest purchased a minority interest in Vuori in late 2019, Kossow joined the board as the first outsider and pursued Norwest’s signature “invited guest” approach to supporting portfolio companies: “We want to be both a proactive and a reactive partner to help with any challenges the management team may have. When you have an issue, reach out to us. Otherwise, concentrate on running your business.” Norwest has helped Vuori with pressing issues such as recruitment and compensation and was actively involved in determining a strategy to deal with the COVID-19 pandemic, which included early

Sector and stage focus

• Seed: SMB Software, Consumer Internet, Enterprise
• Series A: SMB Software, Enterprise, Consumer Internet
• general: New York City, San Francisco Bay Area

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