Kirsty Macdonald

JamJar Investments thesis

Katie Marrache Partner Ex innocent Commercial team. Before that she looked after James Caan's consumer investments at Hamilton Bradshaw. Richard Reed Partner Was co-CEO of innocent who led on brand identity for 15 years. Came from advertising account handling at BMP. Adam Balon Partner Was co-CEO & sales director of innocent and led the international expansion to exit. Pre innocent worked at McKinsey and Virgin. Jon Wright Partner Was co-CEO and COO of innocent, behind much of the process and operations still in place there today. Ex Bain Consultancy. Kirsty Macdonald Principal Joined 2015. E

Sector and stage focus

• Seed: Food and Beverage, Consumer Health, Consumer Internet
• Series A: Consumer Health, Food and Beverage, Consumer Internet
• general: London, Angel, Scout, and Solo-Capitalists

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