Lily Petherick

Investing Profile

Sweet spot: $2M Range: $250K–$10M Fund: $300M

Flex Capital thesis

The team The people behind every check. Every partner at Flex has built, scaled, and exited a company. We work with founders the way we wish we'd been worked with. Founded LiveRamp · SafeGraph Auren Hoffman General Partner Founding CEO of LiveRamp (acquired by Acxiom, NYSE: RAMP) and Chairman of SafeGraph. 100+ angel investments. Summation LinkedIn X Founded Lemonaid Health Paul Johnson General Partner Founder and CEO of Lemonaid Health ($400M acquisition by 23andMe, 2021). Runs Flex full-time. Website LinkedIn Founded BrightRoll · Pipedream Tod Sacerdoti General Partner Founder an

Sector and stage focus

  • Series B: Analytics, MarketingTech, Developer Tools, Data Services, Sales & CRM, Enterprise, Enterprise Applications, Enterprise Infrastructure, Insurance, Media/Content
  • Series A: Analytics, MarketingTech, Developer Tools, Sales & CRM, Data Services, Enterprise, Enterprise Applications, Enterprise Infrastructure, Media/Content, Insurance
  • Seed: Sales & CRM, Developer Tools, Data Services, MarketingTech, Analytics, Enterprise, Enterprise Applications, Enterprise Infrastructure, Insurance, Media/Content
  • Pre-seed: Enterprise Applications, Analytics, Data Services, MarketingTech, Developer Tools, Enterprise Infrastructure, Sales & CRM, Enterprise, Media/Content, Insurance
  • general: London, Female Investors

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