Rich Gersten

True Beauty Ventures thesis

Why We Are Different Deep Sector Focus & Knowledge Beauty and wellness are our entire universe. Our focus gives us the foresight to identify white space early, anticipate shifts, and guide founders in building enduring brands. As true specialists, we know the growth levers unique to this sector, investing with conviction and discipline rather than following hype. Our People & Reputation Our partners blend deep investing expertise with hands-on beauty operating experience. Cristina brings a background in investment banking, private equity, and brand leadership, while Rich offers decades of boar

Sector and stage focus

• Series B: Consumer Health, Cosmetics, Retail
• Seed: Retail, Cosmetics, Consumer Health
• Series A: Consumer Health, Retail, Cosmetics
• general: New York City

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