Sterling Road

Sterling Road investment thesis

Ash Rust Managing Partner, Sterling Road Ash Rust is a founder turned first-check investor. He’s the Managing Partner of Sterling Road, where he focuses on helping founders at the earliest stages. His investments include Serve Robotics (NASDAQ: SERV), Hydra Host and Starcloud. Previously, he was an Advisor at Bullpen Capital and an Entrepreneur-in-Residence at Trinity Ventures. Ash has mentored hundreds of startups through programs at Y-Combinator, Oxford, Stanford and Imperial College London. Before investing, Ash was a Co-founder and CEO of SendHub (acquired: Cameo Global, Y-Combinator W12) and Director of Ranking at Klout (acquired: Lithium) and an Engineer at OneRiot (acquired: Walmart). Ash earned a Masters in Computer Science from Oxford, served as an Officer in the British Army, and

Sterling Road team (1)

Partners and principals at Sterling Road:

• Ash Rust — sweet spot $150K

Sterling Road portfolio companies

Companies listed on Sterling Road's public materials include: Process, Portfolio, References, About, Resources, Grants, Apply Now, Active Portfolio Companies, 2026, 2025, 2024, 2023, 2022, 2021, 2020, 2019 & Earlier, Selected Exits, How We Help, Our Investment Process, Ready to Start? Apply Now, Our Process, Jobs, Podcast.

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