Ash Rust

Sterling Road thesis

Ash Rust Managing Partner, Sterling Road Ash Rust is a founder turned first-check investor. He’s the Managing Partner of Sterling Road, where he focuses on helping founders at the earliest stages. His investments include Serve Robotics (NASDAQ: SERV), Hydra Host and Starcloud. Previously, he was an Advisor at Bullpen Capital and an Entrepreneur-in-Residence at Trinity Ventures. Ash has mentored hundreds of startups through programs at Y-Combinator, Oxford, Stanford and Imperial College London. Before investing, Ash was a Co-founder and CEO of SendHub (acquired: Cameo Global, Y-Combinator W12)

Sector and stage focus

• Seed: Sales & CRM, Insurance, Developer Tools, Cloud Infrastructure, AI, Future of Work, Health IT, SaaS, Enterprise
• general: Investors who invested in female founders, Investors who were founders, Investors who invested in diverse founders, San Francisco Bay Area, Canada
• Pre-seed: Developer Tools, Sales & CRM, Insurance, Future of Work, Health IT, Cloud Infrastructure, AI, Enterprise, SaaS

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