Andrew Black

BrandProject thesis

Founder Q&A What do we look for? We invest in founders building category-defining consumer companies grounded in real customer insight. We look for large, outdated, or frustrating markets where a better product, experience, and brand can meaningfully improve how people live. The strongest opportunities combine a founder’s obsession with understanding the consumer need, early signs of product-market fit, and the potential to build an enduring brand. If you are building a category-defining brand, we would love to talk. How do we invest? We invest at the pre-seed and seed stage, often leading or

Sector and stage focus

• Series B: Consumer Health, Entertainment & Sports, E-commerce, Food and Beverage, Hardware, Consumer Internet, Payments, Media/Content, Health & Hospital Services, Health IT
• Seed: Hardware, Payments, Entertainment & Sports, Food and Beverage, Media/Content, Consumer Health, E-commerce, Consumer Internet, Health IT, Health & Hospital Services
• Series A: Entertainment & Sports, Consumer Health, E-commerce, Hardware, Food and Beverage, Payments, Media/Content, Health IT, Health & Hospital Services, Consumer Internet
• general: British Columbia

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