Manica Blain

BrandProject thesis

Founder Q&A What do we look for? We invest in founders building category-defining consumer companies grounded in real customer insight. We look for large, outdated, or frustrating markets where a better product, experience, and brand can meaningfully improve how people live. The strongest opportunities combine a founder’s obsession with understanding the consumer need, early signs of product-market fit, and the potential to build an enduring brand. If you are building a category-defining brand, we would love to talk. How do we invest? We invest at the pre-seed and seed stage, often leading or

Sector and stage focus

• Seed: Fashion, Entertainment & Sports, Food and Beverage, Consumer Health, Cosmetics, E-commerce, Consumer Internet, Direct-to-Consumer (DTC), Wellness & Fitness, Digital Health
• Series A: Entertainment & Sports, Fashion, Consumer Health, E-commerce, Food and Beverage, Cosmetics, Direct-to-Consumer (DTC), Wellness & Fitness, Consumer Internet, Digital Health
• general: Diverse Investors, Investors who invested in female founders, Female Investors, Investors who invested in diverse founders, Canada
• Pre-seed: Fashion, Cosmetics, Food and Beverage, Direct-to-Consumer (DTC), Entertainment & Sports, Wellness & Fitness, Consumer Health, Digital Health, E-commerce, Consumer Internet

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